Junichi Masuda (増田 順一 Masuda Junichi, born January 12, 1968) is a video game composer, director, designer, producer, and programmer best known for his work on the Pokémon franchise. He is a member of the Game Freak board of directors, and has worked at the company since 1989. He helped compose the music for games like Mendel Palace and Smart Ball before beginning to work on the first Pokémon games. On Pokémon Red and Green he worked mainly as the soundtrack and sound effects composer, as well as contributing some of the programming.